Our Story

Hi, I'm Brittany, an entrepreneur and wellness advocate with more than 15 years of experience in fitness, health, and media. I'm the founder and owner of Zalura, a self-care brand inspired by the healing power of ritual bathing.

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During one of the hardest seasons of my life, after experiencing my third miscarriage, bathing with spa-like products became more than hygiene. It became a lifeline. The hot water, the steam, the quiet, and aromatherapy… helped me feel human again. It was my way of washing off the day and reclaiming worth, beauty, and peace. For me, a shower has always been transformative. You step in one way and come out another. It’s a space of privacy, vulnerability, empowerment, and healing. I created Zalura to bring that same feeling to others through products that elevate everyday routines into restorative rituals.

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Zalura launched on Amazon Prime in January 2025 with our first product: 100% viscose exfoliating gloves designed for spa-quality exfoliation at home. As we grow, I plan to introduce more eco-luxury, anhydrogenous skincare products, all staying true to our mission of wellness, confidence, and healing through intentional self-care.

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I’m proud to run Zalura as a 100% woman-owned business. I personally lead everything from product development and branding to Amazon strategy and marketing, to ongoing education, with my most recent certification from OLAY's Introduction to Cosmetic Science and Ingredients, to deepen my understanding of skincare science and industry best practices.

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Zalura is rooted in the power of self-care. And that care doesn’t stop at the skin; it flows into how we treat ourselves, our communities, and the world around us. That’s why I’m also working to align the brand with a clean water initiative, so that our impact extends beyond beauty into access and advocacy.

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Zalura is still in its building phase, but it’s being built with purpose.